Key Minerals

Magnesium:
Essential for energy production (ATP), magnesium is often deficient even with supplementation. In Norwegian pharmacies, magnesium oxide is common, but it has only about a 5% absorption rate, which has minimal impact on health. For magnesium to be effectively absorbed, proper stomach function is also necessary. Supplementation must be supported by an appropriate diet and healthy habits to be effective.

Electrolytes:
Crucial for hydrating cells and the entire body. A good electrolyte balance enhances the absorption of vitamins and minerals, supports detoxification, and facilitates communication between cells. Instead of reaching for another coffee, try drinking a glass of water with electrolytes containing trace minerals—you’ll notice the difference immediately.

Iodine:
Essential for proper thyroid function—which regulates metabolism and energy levels—iodine is often deficient among Norway’s residents, affecting their concentration and productivity. Supplementation with iodine should be carefully considered, because iodized salt is not a sufficient source—iodine evaporates and dissipates just two weeks after opening. An additional issue is the low quality of fish and seafood, which often contain more heavy metals and antibiotics than valuable minerals.

Chromium:
Regulates blood glucose levels and improves insulin sensitivity, which is crucial for maintaining stable energy levels and concentration. A deficiency in chromium can lead to energy fluctuations and decreased effectiveness. It is also one of the reasons for persistent cravings for sweets and carbohydrates and difficulties with weight reduction.